Things to Avoid While doing Search engine optimization for website
Don't include a keyword or key phrase in your meta tags that is not present on that page. Keywords reinforce the content of the page. Search engines define this practice as spam and rank your page accordingly.
Don't repeat a keyword or key phrase in your meta tags. Again, keywords reinforce the content of a page. The robot will be crawling your page and determining the relevance of a keyword based on how many times it is present and where it is present - not how many times it is put in the meta tag.
Don't include a keyword that could brand you as an adult site and drive away business. These keywords are not only profane words but potentially words like 'exotic'.
Don't attempt to up keyword counts on your page by hiding them in tiny text, hidden fields, a background with the same color as the text or anything else that could be perceived as 'sneaky'. The robots that crawl the web either already understand these 'techniques' or could be changed in the very near future to detect them. The best policy is to write good content.
Don't link with 'free-for-all' sites. Having your link listed on a page with little content but many links is bad. Search engines are marking these sites as 'spam' sites. Your presence on these sites could influence their opinion of your site as well.
Don't use the same title tag throughout your static pages. Using a unique title tag containing relevant keywords for the web page will benefit your rankings in a crawler's view.
Don't exclusively use JavaScript links. Spiders cannot crawl links in Java Script. If you want to provide Java Script links you should also include links to the same content on standard links in an appropriate place on your page.
Don't use page redirects. Anything that takes a customer to another page without an action on their part can be viewed negatively by a search engine. Some of these techniques are the use of
Do not submit the same page more than once on the same day to the same search engine.
Do not submit more than the allowed number of pages per engine per engine defined time frame. Engines vary in their rules on submissions and these rules could change. Keep up to date on each engine's rules.
Don't include 'stop' words as one of your keywords. Stop words include he his she her I they it this of at on in that the a and are is as be for from to was and other common, short words. Search engines ignore these words as irrelevant to the content of the page.
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